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BUILDING A
SUSTAINABLE
FUTURE FOR
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URL Media is transforming the media landscape by building a scalable, sustainable ecosystem that empowers trusted publishers and creators serving Black and Brown communities.

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🟨 BREAKING NEWS

URL Media Secures $5 Million Knight Foundation Grant to Build Unprecedented Sustainable Infrastructure for Community Media

URL Media announced a $5 million investment from the John S. and James L. Knight Foundation to scale its revolutionary model for sustainable community media. The grant positions URL Media as one of the few national platforms intentionally built to ensure that these trusted outlets serving Black and Brown audiences can grow, compete, and build long-term economic strength.
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🟨 About

URL Media is rewriting the rules of journalism by building a sustainable ecosystem where local Black and Brown journalism can thrive at national scale. Through a growing network of independent publishers, we are creating the infrastructure mainstream media never built for communities of color. By combining national reach with hyperlocal authenticity, we channel revenue and opportunity directly to our partners while enabling effortless, authentic engagement with communities of color.
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25M+

Total Audience Reached
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FEATURED
STORIES

Our network consist of exceptional news outlets representing a diverse mix of culture, format, geography and audience. We are creating a community where their stories, products and audiences are centered, valued, celebrated and amplified.

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OUR SERVICES

URL Media operates as both a network hub and content producer, providing a one-stop solution for advertisers to reach diverse audiences at scale, helping partner publishers and creator-journalists thrive, and connecting diverse talent with employers building more equitable teams.

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Editorial Services

Partner Building Capacity

Recruitment and Talent Development


🟨 WHAT MAKES US DIFFERENT

URL Media’s approach is unique in the journalism space. We combine advertising, original content, and talent development into a sustainable, multi-revenue model for community-powered journalism.

Our partner-first strategy directs revenue, access, and shared services to publishers while preserving full editorial independence. We make it simple for advertisers and agencies to reach trusted Black and Brown audiences with one order and one bill. Our network delivers national scale with hyperlocal credibility through partners deeply rooted in their communities. Together, these elements demonstrate that social impact and business success can thrive side by side to advance equity and sustainability in media.

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MOVEMENT

Whether you’re an advertiser, a media organization, a content creator, or a funder,
there’s a place for you in our mission to build a more equitable media landscape.

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Our multi-platform network creates scale without sacrifice, connects audiences to relevant news & information, and enables more economic viability for media organizations serving Black and Brown communities.

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