Recruitment And Talent Development

Learn more about our inclusive talent development strategies and how they align businesses with the right people


Next Level Recruitment

We partner with businesses who need to fill positions from entry level positions through the C-Suite, with a focus on diversity, equity, inclusion and belonging.

Beyond job placement, we offer coaching packages and organizational design and development packages to assess and improve your company’s culture and processes.

Recruitment, Talent and Culture Development








Employers: How we add value

When organizations employ higher degrees of racially and ethnically diverse employees, they perform 35% better than companies that claim to rely on a “culture fit” that tends to trend white and monocultural, according to McKinsey & Company. We expose companies to larger talent pools and help them unlock new audiences and profitability. Diverse organizations are 70% more likely to capture new markets than organizations that do not actively recruit and support talent from under-represented groups.

Our approach is through a lens of partnership, collaboration, and iteration.

  • We source nontraditional candidates and coach them through the process
  • We coach hiring managers on how to reach, hire and retain diverse talent
  • We offer additional coaching services upon placement

Are you an employer interested in recruitment and talent development services?


Client Testimonials

Lynnell Hancock

Columbia’s Spencer Education Journalism Fellowship

We needed to expand our recruiting efforts into communities of color, to offer the intensive journalistic support pledged by the fellowship to a richer, more diverse pool of applicants, from regions we hadn’t yet tapped. The result was immediate. The Spencer went from zero candidates of color the previous year to 34 percent this year. In the 16-year life of the fellowship, Columbia has never had such a large and robust group of applicants to choose from.

Joy Resmovits

Senior editor
The Trace

Working with URL Media improved our hiring process — and outcome — in more ways than I could possibly list here. The organization broadened our reach for positions that were tricky in terms of subject matter, skill level, and geography. They helped us find some candidates we might have missed otherwise, and throughout the process, they provided feedback that helped make our hiring practices more inclusive. I couldn’t recommend them more highly.

Laxmi Parthasarathy

Chief Operating Officer
Global Press

“Sonali and Leonor, you’re amazing at what you do and we are so appreciative of the time and care you put into this search. Way to go URL team!”


Candidates: How we can help

We believe that the best candidates are those who are passionate about their work and clearly understand what they want to achieve.

  • We take the time to get to know each candidate and your unique skills and experiences
  • We then work with you to identify opportunities that are a good fit for your career goals
  • We offer consults around job alignment, training, resume and LinkedIn tips and interview prep

Are you a candidate interested in connecting with a recruiter?

Looking for new opportunities?

Click below to view the roles the URL team is currently recruiting for.

Our Recruitment Team

S. Mitra Kalita

CEO & Co Founder

S. Mitra Kalita is CEO of URL Media, a veteran journalist, media executive, prolific commentator and author of two books. She is also the Publisher of Epicenter-NYC, a newsletter to help New Yorkers get through the pandemic. All searches are led by Mitra, well regarded for spotting and grooming talent. For decades, search firms have been seeking her counsel to diversify their own pipelines.

Leonor Ayala

Chief of Recruitment and Business Development

Leonor Ayala Polley leads URL’s recruitment and talent development. Before joining URL Media, Leonor worked at NBC News in New York for 18 years. Most recently she led NBC News network’s diversity and inclusion programs. In this role, she developed the curriculum design and implementation for the NBC News Group’s internal and external DEI-centered newsroom training programs working with the HR, talent development, and recruitment teams.

Sonali Kohli

Senior Recruiter

Sonali Kohli is a Senior Recruiter at URL Media, where she works with newsrooms and media-adjacent organizations that want to find fantastic candidates and treat them well. She has worked at newspapers, digital startups, and online news organizations as a reporter, editor, and mentor to new talent.

Ron Hinton


Ron Hinton is a Senior Recruiter with a decade of experience leading recruiting processes. He has previously served as a HR/Recruiting consultant to Scalawag Magazine and was a Lead Technical Recruiter for Amazon & Meta. He has also worked within agency recruiting at TEKSystems as a Technical Recruiter as well as HR4HR. Prioritizing people’s experience and working backwards; Ron champions driving successful delivery at no compromise to operational excellence.