We are building a decentralized, multi-platform network that includes high-performing Black and Brown news media organizations.

We share content, distribution and other resources to enhance reach, expand revenue and build long-term sustainability.

The challenges of mainstream media are widespread. Ethnic audiences have been left out for far too long. Here’s what we’re doing.

We’re Driving
Transformative Change

Tapping into the limitless potential of network, we center, value, celebrate and amplify news, information and connectedness.

We’re Building and Sharing Revenue Sources

Advertising, sponsorships, philanthropy, memberships, events, and capacity-building services that advance member and network sustainability and impact.  

We’re Disrupting The Recruitment Industry

Our talent development services are candidate-led and source nontraditional candidates and coach them through the process. We also coach hiring managers on how to reach, hire, and retain diverse talent.


A look at what services we offer

& Sponsorships

We focus our outcomes on the depth of engagement, and the power of local, community media, meeting our audiences where they are to effect positive change.

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Recruitment & Talent Development Services

We keep the focus on the candidate and build trusted relationships. We build trusted relationships by being candidate first, and solutions oriented for clients looking to hire talent.

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A Growing Network
of Media Partners

URL’s high-performing media affiliates scale their audience reach by sharing content and distribution channels to generate incremental revenue.

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Why we were founded

We were born at the height of the 2020 racial justice protests to address the persistent underfunding of Black and Brown media organizations and the ongoing underrepresentation of BIPOC communities in mainstream media.


The issues we are solving

Mainstream media is not trusted.
Brands ceded control/reach to platforms.
A need for diverse content, users and talent

Our multi-platform network creates scale without sacrifice, connects audiences to relevant news & information, and enables more economic viability for media organizations serving Black and Brown communities. 

Meet our partner organizations.

Members of URL Media include thirty five exceptional news outlets representing a diverse mix of culture, format, geography and audience.