FOR IMMEDIATE RELEASE
Media Contact: Kirstin Garriss, kirstin@url-media.com
Beyond the Ballot: How URL Media’s Network Brought Multicultural Perspectives to the 2026 Midterm Elections
URL Media delivers high-impact Election Coverage through creator collaborations, community engagement and live broadcasts
NEW YORK, NY — Throughout the 2026 midterm elections, URL Media’s nationwide network of over 75 multicultural independent publishers, journalists and creators provided extensive community-driven election coverage, amplifying diverse perspectives and engaging voters on the issues shaping their communities.
URL Media’s coverage featured detailed digital stories and coverage through our We The Many newsletter, creator and publisher partnerships, and one-on-one interviews with community leaders, activists, and elected officials, all while engaging voters directly to combat election misinformation.
FIVE STANDOUT MOMENTS FROM URL MEDIA’S ELECTION COVERAGE:
- Senator-elect Abdul El-Sayed Feature: An 8-part profile carousel (“8 Things You Didn’t Know”) achieved massive viral reach, generating over 160,000 views on Instagram along with 170,000 views and counting on TikTok.
- Angie Nixon Interview: A video interview with Florida Senate candidate Angie Nixon, by creator-partner Courtney White of Courthousecouture in collaboration with publisher-partner Black With No Chaser, garnered 33,000 views on Instagram.
- Jasmine Crockett Interview Series: A two-part video series featuring former US Congresswoman Jasmine Crockett, produced by Courtney White of Courthousecouture and Black With No Chaser, accumulated 20,000 views on Instagram (Part 1 and Part 2).
- Pennsylvania Latino Voter Field Reporting: Creator-partner Nick Valencia and publisher-partner TANTV delivered on-the-ground reporting covering Latino canvassing efforts (Watch) and tracking down candidates to get answers (Watch), securing 20,000 views on Instagram.
- Philadelphia Housing Policy Series: A three-part video exploration of housing policy in Philadelphia by creator-partner Chelsea Cox and publisher-partner WURD Radio reached 20,000 views on Instagram (Part 1, Part 2, and Part 3).
Meeting Voters Where They Are: A New Approach to Election Information
As part of our election engagement efforts, one of our inaugural partners Epicenter NYC spearheaded a pilot initiative offering voter Q&A via text and WhatsApp. Powered by reporting from URL Media and six newsroom partners – AsAmNews, Documented, India Currents, Native News Online, The Electorette, and The Oklahoma Eagle – voters can text or WhatsApp 347-252-9070 to receive verified insights directly from partner coverage.
Election Day: Taking Independent Coverage Live
On Election Day, URL Media creator-partner Nick Valencia teamed up with independent creators Natalie Bencivenga and Drill Sgt. Doug to stream “Not Yo’ Mamma’s Election Special” from 3:00 PM to 9:00 PM ET. Across the six-hour broadcast, Nick and his co-hosts featured journalists, community leaders and analysts offering commentary and political discussion about voter issues, civic participation, election coverage, democracy, and key forces shaping American politics. Some of those guests included URL Media Partners: Brandon Tensley of Capital B and Hugo Balta of Latino News Network. The entire six-hour broadcast pulled in 20,000 viewers on YouTube mobile. Beyond his special, Nick Valencia also joined Katie Couric and Jim Acosta for their live special on Election Night.
Beyond Election Day: Continuing the Conversation in Puerto Rico
Following the midterm elections, URL Media continued its engagement with community leaders and policymakers at the 2026 SOMOS Inc. Puerto Rico Conference, bringing critical conversations about housing, displacement, economic opportunity and the future of Puerto Rico to the forefront.
- Housing and displacement: URL Media co-founder and CEO S. Mitra Kalita moderated Roots, Resilience & Roofs: Housing and Displacement from New York to San Juan to Rincón, featuring URL Media creator and independent Puerto Rican journalist; Chanelle Gallman of Housing Solutions of New York and Gary P. Jenkins of Urban Pathways.
- The care economy: URL Media and Epicenter NYC hosted Cafecito for the Care Economy, a special preview of Loira Limbal’s documentary, Through the Night, exploring the lives of families relying on 24-hour childcare.
- Puerto Rico’s future: URL Media creator-partner Bianca Graulau interviewed New York Mayor Zohran Mamdani about a proposed luxury development in Cabo Rojo, Puerto Rico. The two Instagram clips generated more than 173,000 likes and tens of thousands of shares.
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About URL Media:
URL Media is transforming the media landscape by building a scalable, sustainable ecosystem that empowers trusted publishers and creators serving Black and Brown communities, strengthens their capacity, and directs investment and opportunity to these voices central to shaping our culture and democracy. Founded in 2021 by media trailblazers Sara Lomax and S. Mitra Kalita, URL Media delivers authentic reach and lasting impact for brands, institutions, and audiences ready to engage meaningfully with these communities. For more information, visit url-media.com.
