URL Media is excited to welcome three podcasts from award-winning LWC Studios to our network: Latina to Latina, How to Talk to [High Achievers] about Anything, and How to Talk to [Mamí & Papí] about Anything

LWC Studios is a Peabody-nominated digital media studio that provides high-quality audio and video experiences that “stay with [audiences] long after the credits.” Latina to Latina, How to Talk to [High Achievers] about Anything, and How to Talk to [Mamí & Papí] about Anything fill a niche in Latino podcasting, which is growing at a rate of 11% per year, according to Edison Research. 

Latina to Latina interviews trendsetters about their professional and personal journeys, the challenges they have faced and how they have overcome them. Each show is 25 minutes long and serves an audience of young, professional and family-oriented millennials and Gen Z Latinas living in large urban areas. Latina to Latina has been downloaded 1.5 million times since it launched. It has been featured in People en Españo, USA Today’s Hispanic Living and Oprah Daily’s list of “The Best Spanish and Latino Podcasts for Learning—and Laughing.”

How to Talk to [Mamí & Papí] about Anything, a show that explores taboo subjects with our families and with each other, will also join the network. The show was ranked on Spotify’s Best Podcasts list in 2020 with an average of 5,000 downloads every month and over 600,000 listeners to date.

The last of the three podcasts to join is How to Talk to [High Achievers] about Anything, hosted by Stevon Lewis, a licensed psychotherapist, who offers guidance for high-achieving people of color dealing with challenges including imposter syndrome and performance anxiety at work and in the world. 

Veteran journalist and founder/CEO of LWC Studios, Juleyka Lantigua, had this to say about LWC Studios podcasts joining the network: “Having three of our original shows join URL Media’s dynamic and growing digital network is a significant benchmark for LWC Studios. We’ve worked really hard the last six years to leave our unique imprint on podcasting, [which is] such a creative and rapidly-evolving space. It’s so rewarding to be welcomed into this thriving ecosystem.”

URL Media CEO Mitra Kalita, a fan of Lantigua’s work for years, added, “I am so glad this culturally competent and relevant storytelling is now a part of the URL Media network.” 

In 2020, LWC Studios received a Peabody Award nomination, earned recognition in the audio documentary category at the New York International Radio Festival, and won a Third Coast Award “Director’s Prize.”

Latina to Latina, How to Talk to [High Achievers] about Anything, and How to Talk to [Mamí & Papí] about Anything join URL Media partners Black Voice News, Documented, Epicenter-NYC, Native News Online, Prism, Our Body Politic, Outlier Media, palabra., Immigrantly, The Oklahoma Eagle, Sahan Journal, PushBlack, Pulso, Scalawag, ScrollStack, TBN24, La Noticia, The Haitian Times, Watch The Yard, Black Girl Times and WURD Radio.

Ariam Alula (how to say it) is URL Media’s first audience manager. She works closely with URL Media’s Editorial Director and leads the network’s social and newsletter content while further developing and executing the brand’s strategic audience goals. Alula who was born and raised in The Bronx had this to say about her work upon joining the network in the fall of 2022.

“I'm committed to helping our audience understand how issues in their own backyard impact other BIPOC communities. Also, I believe that our network's content amplification and original reporting should fully reflect and affirm the customs and cultural norms of our multicultural, multidisciplinary, and geographically diverse audiences. As BIPOC communities have and continue to be grossly misrepresented by the mainstream media, this part of the work can’t be overstated. Also growing up as a child of immigrants, community is an integral part of my identity, and it's something I bring to URL Media every day.”

Before joining the network, Alula sharpened her range of skills and interests in newsletter curation and editing, audience strategy and research, and measuring and tracking impact. In recent years Alula has worked for many organizations in the journalism support space, such as Coda Story while based in the Republic of Georgia and U.S.-based organizations like the Institute for Nonprofit News, the Public Square Team at Democracy Fund, Online News Association and Women Do News. She has also written for the American Press Institute’s Need to Know newsletter.

Alula is also a proud graduate of the engagement journalism program at the Craig Newmark Journalism School at the City University of New York, where she spent 16 long, insightful and experimental months working with family caregivers of people with autism in New York City.