Picture this: It’s dark, around 5 a.m., and most of the town is still sleeping off last night’s overstuffed turkey. Meanwhile, you’re wiping down the register, counting bills and loading the cash drawer. In 30 minutes, the doors will open, unleashing the frenzy of Black Friday shopping. You brace yourself for a day of frantic […]
Author Archives: Ariam Alula
Ariam Alula (how to say it) is URL Media’s first audience manager. She works closely with URL Media’s Editorial Director and leads the network’s social and newsletter content while further developing and executing the brand’s strategic audience goals. Alula who was born and raised in The Bronx had this to say about her work upon joining the network in the fall of 2022.
“I'm committed to helping our audience understand how issues in their own backyard impact other BIPOC communities. Also, I believe that our network's content amplification and original reporting should fully reflect and affirm the customs and cultural norms of our multicultural, multidisciplinary, and geographically diverse audiences. As BIPOC communities have and continue to be grossly misrepresented by the mainstream media, this part of the work can’t be overstated. Also growing up as a child of immigrants, community is an integral part of my identity, and it's something I bring to URL Media every day.”
Before joining the network, Alula sharpened her range of skills and interests in newsletter curation and editing, audience strategy and research, and measuring and tracking impact. In recent years Alula has worked for many organizations in the journalism support space, such as Coda Story while based in the Republic of Georgia and U.S.-based organizations like the Institute for Nonprofit News, the Public Square Team at Democracy Fund, Online News Association and Women Do News. She has also written for the American Press Institute’s Need to Know newsletter.
Alula is also a proud graduate of the engagement journalism program at the Craig Newmark Journalism School at the City University of New York, where she spent 16 long, insightful and experimental months working with family caregivers of people with autism in New York City.
