URL Media commissioned new polling of Black, Latino, and Asian American communities because the data we kept seeing simply didn’t hit right.
Too often, national polls collapse entire communities into a single number, as if “Black voters” or “Latino voters” represent some monolithic bloc of “people of color” who all think and feel the same way about everything. As if a retiree in Atlanta and a college student in Houston, both Black, both American, are guaranteed to share the same anxieties, the same priorities, the same read on the moment.
So we set out to build something better: real, granular insight into how these communities are actually feeling about the economy and the political moments shaping their daily lives. Because here’s what we know to be true: policy decisions don’t land the same way for everyone. A minimum-wage debate hits differently depending on who you are and what kind of work you do. Immigration policy isn’t some abstract talking point for people whose families can be upended by a single ruling or executive order. For millions of people, these are conditions of daily life.
That’s the gap this polling was designed to close.
This survey reflects the voices of 1,226 multicultural voters nationwide, conducted by Embold Research between June 16 and July 22, 2026, on behalf of URL Media. It was built specifically to capture the texture and difference within communities that are too often flattened into a single data point — to ask not just what people think, but why, and how those views vary by community, geography, age, and lived experience.
Expect to read stories about our polling during the next several days.
At URL Media, we think that if you’re going to cover the United States honestly, you have to actually listen to the people most affected by the decisions being made by our politicians. That means asking direct questions and taking the answers seriously, even when they’re messy or contradictory.
