A TRUE COMMITMENT

Passion, Purpose & Vision Define our Work

We’re an ambitious team working to create a more equitable media landscape. Learn more about us.

Our Founders

At the heart URL Media lies a collective of visionary minds who dared to challenge the status quo and redefine the boundaries of the media landscape. Our founders are the architects of this groundbreaking work.

Sara Lomax

Co Founder & President

Sara is the President and Co Founder of URL Media and the President and CEO of WURD Radio, LLC, Pennsylvania’s only African-American owned talk radio station. She is credited with transforming WURD Radio from a legacy talk radio station to a multimedia communications company providing cutting edge, original programming on air, online, through video and community events. Prior to her work with WURD Radio and URL, in 1992 Sara co-founded HealthQuest: Total Wellness for Body, Mind & Spirit, a trailblazing African-American consumer health magazine.

S. Mitra Kalita

Co Founder & CEO

Mitra is the CEO and Co Founder of URL Media and the CEO and Publisher of Epicenter-NYC, a community journalism multi platform company. She is an award-winning veteran journalist, media executive, prolific commentator, and author of two books. She’s on the board of the Philadelphia Inquirer and writes a weekly column for Charter. Before launching her companies, Mitra served as SVP at CNN Digital, overseeing the national news, breaking news, programming, opinion, and features teams. Her media background also spans the LA Times, where she was managing editor, Wall Street Journal, Quartz, and the Washington Post.

Our Team

Together our staff embodies the spirit of diversity, equity and inclusion. They are leading us forward into a future where information transcends borders, amplifies unheard voices, and empowers individuals to make informed decisions.