Client: Global Consulting Firm
Goal: Increase and drive diverse traffic and engagement with the firm’s free app.
Approach: URL created and launched a unique multi-platform messaging campaign across banner ads, social media posts, newsletters, sponsored content and a podcast.
- Over the course of the campaign, we over delivered audience by 312%
- Client was bonused on multiple media platforms:
- 4 additional newsletters
- (8) podcast spots and 2,527 podcast downloads
- 63,185 ROS impressions
- 200k social media impressions
- 300k newsletter opens throughout the campaign
- 6 publishers of color funded
- Audiences reached: Black, Indigenous, Asian, Immigrant, Intersectional & Working Mothers
- Due to the high engagement rate, the client renewed the campaign for an additional quarter