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Nigeria’s Ojude Oba festival shows culture can fuel both community pride and economic growth

In Ijebu Ode, Nigeria, the vibrant colors, traditions and rhythms of the Ojude Oba festival tell a story far larger than the spectacle itself. Each year, families, tourists, business owners and cultural enthusiasts gather in celebration of Ijebu heritage, parading before the Awujale, the town’s monarch, in a dazzling display of identity, history and pride. […]