Hello. I am Leonor Ayala, Chief Recruitment and Business Development Officer for URL Media Recruiting and Talent Development. I’m back in San Francisco and reflecting on our road trip to Washington, D.C., last week, where we hosted a series of career-related workshops during the National Press Club‘s annual Career Day. The Press Club’s Career Day convening […]

Author Archives: Leonor Ayala
Leonor Ayala is the Chief of Business Development and Partnerships for URL Media, leading its recruitment practice. Before joining URL Media, Leonor was a leading network television news executive who worked at NBC News in New York for 18 years. At NBC News, she led the network's diversity and inclusion programs while co-producing award-winning programs. She co-founded NBCU Academy - the NBCU News Group's flagship training program for college students and young professionals. She most recently served as the creator and executive editor of NBCUAcademy.com – an open-access journalism and media training website. Leonor led the curriculum design and implementation for internal and external DEI-centered newsroom training programs for the NBC News Group. She also oversaw the creation and management of several employee resource groups within the news division. She is a Rutgers University graduate pursuing a Master's at New York University. She is a 2023 Columbia University Graduate School of Journalism Sulzberger Fellow. She lives in San Francisco.