Audience Manager

URL Media is a network of Black and Brown news & information outlets. URL, which shares content and revenues, stands for Uplift, Respect and Love and these are actions we pledge to our audiences, our vendors, our partners, ourselves and, all importantly, our staff. 

We are currently hiring to help us scale and build a better future. We think we are a great place to work because: 

  • We are a workplace where you get to be yourself; this embrace of you as you is baked into our mission; 
  • We are flexible on where you work; 
  • Our co-founders are women of color who are veteran newsroom executives; we value truth, empathy and compassion in leadership, execution, communication, community impact and profitability; 
  • We are growing quickly (from attracting philanthropy and advertising dollars to increasing network members and direct subscribers); 
  • We expect to learn together and from each other; we pride ourselves on hiring people smarter than us; 
  • We are a for-profit company that believes in growth, sustainability and financial success. We also believe business can be a force for good, workplaces should reflect our values and wealth can be shared; 
  • Our work is purposeful and needed more than ever;
  • Our work will be measured by our ability to reach specific goals that will be articulated clearly and consistently; 
  • We are committed to helping you advance your life and career goals. 

 

ROLE: Audience Manager- Freelance

Location: Remote; anywhere in the U.S. 

 

Responsibilities

Social Audience Growth: 

  • Design and implement social media strategy to align with business goals
  • Increase followers and engagement across all platforms by executing the following: Generate, edit, publish and share engaging original content and content from our partners daily.
  • Communicate with followers, respond to queries in a timely manner and monitor comments.
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and instagram layout) 
  • Share and amplify partner network content across all platforms
  • Stay up-to-date with current technologies and trends in social media, design tools and applications 
  • Perform research on current benchmark trends and audience preferences

Content Development & Amplification:

  • Strategize and contribute to weekly newsletter including but not limited to curating, writing and publishing weekly URL Media newsletter 
  • Generate content for live events and breaking news on an as needed basis, including live tweeting
  • Monitor and manage the back end of Apple news and pitch content for publishing to different sections of the platform
  • Pitch URL Media partner content daily to Apple News

Brand Development 

  • Producing and managing live & pre-recorded events as directed
  • Collaborate with other internal teams and URL Media Partners to ensure brand consistency and alignment
  • Generate performance reports and competitive analyses to inform editorial and social strategy


Examples of Expectations/Day to Day

  • Contribute to content and design weekly URL Newsletter
  • Daily curation of URL Twitter, Facebook, Instagram accounts
  • Live tweeting (or other coverage) URL events, livestreams and our monthly PBS roundtable
  • Curation of multi-platform content and ideas around how to best promote content
  • Coordinate content promotion with partners and their social media managers
  • Innovating and assessing what platforms (Apple News, Clubhouse, Tik Tok, Whatsapp) we should be on

 

About you

  • Creature of the internet; you know what’s happening before everyone else, and have a knack for spotting trends on social media, and utilizes this information to activate social media campaigns in a timely manner
  • At least 3 years working in marketing, social media or digital roles. 
  • Strong editorial skills including sharp, concise writing, and delivering arresting impeccable copy
  • Proficiency in social platforms, partnership management, marketing technology platforms, specifically digital analytics, experimentation
  • Strong analytics experience using Google Analytics, Google Search Console, Facebook Insights, ChartBeat, Sprout, and other analytics tools
  • Ability to lead conversations around the state of digital media and audience trends. 
  • Excellent communication and presentation skills.
  • Keen interest in media.
  • A commitment to diversity, equity and inclusion as a life principle. 

 

To apply for this job: Send cv to hello@url-media.com with subject line specifying which role you are applying for and enclose a resume and cover letter telling us about yourself and outlining your approach to this job. Salary is based on experience.